The Social Media and Website Management Unit of ICAR-DKMA were established in year 2015 for disseminates agricultural knowledge generated in NARS to its stakeholders including farmers, scientists, students, policymakers, etc. through various digital platforms ICAR.

DKMA has a social media unit assigned with the responsibility for maintenance, upgradation and development of ICAR and DARE websites. These websites have been upgraded with many new components such as implementation of ERP, content development system, research data repository, e-governance and e-procurement, ICAR Telephone Directory, real time feeding of information on latest research activities, news, conferences, Kisan melas, latest publications, circulars, videos, media received clippings from 113 institutes, ICAR HQ, DARE, 74 Agricultural Universities (SAU) and other sources. The information received are edited, images are processed and uploaded to the websites in appropriate categories in real time. All the contents are translated in Hindi and uploaded to the respective websites simultaneously. Apart from above, the technical maintenance, i.e. security updates, SSL certification, etc. of both of the websites are done regularly.

The unit manages following activities:

1. ICAR and DARE Websites (http://www.icar.org.in and http://www.dare.gov.in/)
2. ICAR Facebook page (http://www.facebook.com/InAgrisearch)
3. ICAR X Handle (https://twitter.com/icarindia)
4. ICAR Instagram Handle (@officialicarindia)
5. ICAR YouTube page (https://www.youtube.com/icarindia)
6. Webcasting of ICAR events